What is slowly killing your law practice.
If you are like most attorneys, you are still operating your practice using the
‘same old – same old’ ideas and systems that you have always used. You probably
think that the way you operate right now is the only way and that no other system
or approach will work for you. If you’re starting to lose hope, I have good news for you.
But first, let me ask you a few questions - (check all that apply)
Are you still...
-
Finding it difficult to get QUALITY clients?
-
Constantly dealing with collections-hunting down clients who don’t pay?
-
Battling with prospects and cheapskate clients who bang on you mercilessly
to lower your fees?
-
Constantly worrying about irregular cash flow and wondering if next week is
going to be “the week” that you can’t meet payroll... or if next month will be
“the month” you can’t pay rent?
-
Shaking your head in frustration due to the constant influx of new lawyers crowding
the field, yelling to the fray “we work cheaper” – making you feel like you must compete
on price?
-
Battling with a staff that doesn’t do the work you hired them to do, forcing you to do the
work instead – (which means you’re paying double – their salary AND the non-billable time you
waste doing their job).
-
Wasting time with knucklehead ad reps from the Yellow Pages and other publications who don’t
know the first thing about marketing? You know…the ones that spout LIES about how “getting your
name out there” with an ad that looks like every other law firm in town is going to somehow translate
into clients – and justify their ridiculous ad rates. (FYI-it won’t).
-
Pulling your hair out trying to meet the ENDLESS list of deadlines that seem to
increase with each passing minute?
Keep It Up and You Could End Up A Depressed-Alcoholic-Divorced-Suicidal-Drug
Addict... Just Like Your Peers.
Not only are you being squeezed for time and money, the stress level of attorneys
is at an all-time high. With the constant commercialization of the legal profession,
the dog-eat-dog, negative environment you’re forced to work in every day, the constant
demands of judges, clients, and ridiculous court schedules, the lack of civility of
other lawyers, and the public’s incessant lawyer-bashing - it’s no wonder that one out
of three lawyers suffers from clinical depression, alcoholism or drug abuse.
Not to mention that the divorce rate among lawyers is higher than that of other professionals.
There are even a few disturbing preliminary studies that show attorneys commit suicide or think
about suicide more often than non-attorneys!
So do you find yourself wondering... now just why exactly did I sign up for
this? Was it for the money? Guess again...
This Ain’t Your Dad’s Law Practice – You Work More for Less Money
A research study by the Law School Admissions Council (LSAC) reveals that thirty years ago,
lawyers billed out 1300 hours per year on average. But now it’s not uncommon for the partners and
associates in the biggest firms to bill 2500 hours or more per year. Of course, those are just the
billable hours – that doesn’t include all of the non-billable hours that are spent chasing money
from deadbeat clients, dealing with mounds of paperwork, employee issues, etc.
Now if you’re billing out 2500 hours a year, that would be great if you were making the
60% profit margin that firms used to make 30 years ago. But today, it’s more common for
the average firm to be around 45% profitability, according to the LSAC study.
Bottom line? Lawyers work on average 55 hours a week... which means lots of nights
and weekends away from their families, friends and the other important things that make
life worth living – and they do it for less money.
But then again, I’m probably not telling something you don’t already know.
It’s Not Your Fault –
Nobody Taught You How to Make Real Money In Law School
When you went to law school, face it; there were NO courses being offered on how to get
the highest-paying, low-maintenance clients; how to leverage yourself and work fewer hours
and make tons more money; how to implement low-cost, highly effective marketing strategies
for your practice that will give you so many prospective clients practically begging you to
take them on as clients - enabling you to pick and chose only who you want to work with...
(...like I mentioned before, the methods I’m going to show you are NOT taught in ANY college or university).
Besides, if you’re like most, you started your career by working for someone else
until you could break away and go into private practice. You were too busy just doing
your job and probably weren’t paying much attention to how clients were coming in the
door. And even if you had paid attention, chances are very good that the techniques
that your first employer used to get new clients were adequate at best – certainly not
the door-busting, practice-building, leisure time-increasing, profit-producing strategies
that my attorney-clients have been using to free themselves up to spend more time living
instead of working – some making more money in a single year than they had before in last
5 years combined.
And Just Like You I Was Forced To Choose:
A: My Business or B: My Family
After starting my own practice in 1983 and working the standard 70 hour weeks for years just to get it
off the ground, I had finally achieved my goal of opening several offices in cities all over Colorado. Although
the money and the accolades were there, it came at the expense of my family and my health. I finally made the smart
decision at that critical time that no amount of success was worth that.
Now don’t get me wrong. I’m not saying that I took some ‘vow of poverty’ and got off
the money-making bandwagon. In fact, I’ll just come out and say it...
“I like being RICH - and my family likes it too!”
(I hope my honesty is refreshing to you. Frankly, I think anyone who says anything different is lying…)
But I had to ask myself... what good was it to be rich and still work 70 hour weeks?
At the time I was quickly becoming a stranger to my wife and kids. And even though I
had tons of cash, I literally didn’t have the time to enjoy it. Plus, at the rate I
was going, my health was likely to give out on me and send me to an early grave. Sure,
I could have retired early, but what good would it do if I found myself trapped inside
the prison of an unhealthy body, kids who thought I was a jerk, and a possible
soon-to-be ex-wife who resented me?
So I Chose
C: Both a Hugely Profitable Practice
and Loads of Quality Time With My Family
Here’s How...
I knew that there had to be a way to satisfy my own need to achieve and be
successful - while still having the time and the energy to actually spend
and enjoy the money with my family.
I knew that there was only one way to achieve this “fantasy practice”.
I had to get paid the maximum I could possibly earn for every hour I worked
and put systems in place that would put money in my bank account even when
I wasn’t working.
After years of trial-and-error, studying and applying advanced direct marketing
techniques, and harnessing the leverage offered by technology, that’s exactly
the lifestyle that I have created for myself. Now I’m teaching others to do it, too.
Create As Much Money As You Want For The Rest Of Your Life...
And Have the Time to Enjoy It
Learning and applying proven direct marketing techniques and having access
to “insider” knowledge is the foundation from which all successful lawyers
can create hugely-successful practices.
That’s why 3 years ago, I created a totally unique, one-of-a-kind legal
practice wealth-creation newsletter. This newsletter reveals to serious
lawyers the proven and tested path for building a high-performance practice,
regardless of your legal specialty or what market you’re in. It’s called:
The Exit Strategy Newsletter
Here’s What it IS...
An exclusive monthly 12-page newsletter dedicated to providing attorneys
with out-of-the-box ideas regarding concepts, niches, systems, processes, technology,
and goal setting. It focuses on Gorilla Marketing, Killer Cash Flow, Managing to Make
Money and Leveraging Yourself with Technology (not ‘how to choose a blackberry’- type
of worthless stuff, but how to leverage technology to make you more money).
Here’s What it is NOT...
This is NOT some State or American Bar newsletter full of the same boring, fluffy,
ineffective articles, spouting drivel that didn’t work when your Dad was still
practicing law. (FYI: that useless junk is put together to keep the mainstream lawyers
happy…that’s not my job). My job is to help you make you more money and free up your time.
Just Take a Look At What You Missed In Some Of Our Recent Issues:
-
The 3 most important numbers for you to look at with “under the microscope intensity” to know if your
business is on shaky ground…and if so, how to adjust your plan of ACTION to make 2009 your best year ever.
-
A real-life example of a highly competent tax attorney, who by observing his numbers in 2008,
made ONE simple marketing change in 2009 that SKYROCKETED his numbers through the roof!
-
How to look at the numbers and KNOW if a client is ripe for untapped money-making
potential... or just dead weight that should be let go.
-
Why software packages, schedulers and even personal assistants will NEVER help you manage your time if you fall into this category.
-
The simple two-step process that will help you GAIN CONTROL of deadlines and alleviate time pressures associated with them.
-
What is a project framework and how can it help you have a CLEAR picture of what priorities are critical and which can wait.
-
How top lawyers use the internet to attract new clients and increase revenues.
-
The One KEY habit that you MUST develop to protect yourself from a waning client base, bad reputation, and low-level of sales.
-
4 POWERFUL, Yet Easy Ways to retain your clients, annoy your competitors and get your clients to happily send you more referrals.
-
The 3 Immutable “Laws” of Building a HUGELY SUCCESSFUL Practice that ALL successful attorneys
know and apply to their practices without exception. WARNING: it’s simply IMPOSSIBLE to succeed
in a big way if you ignore these “laws”!
-
What the “ambulance chaser” ads do RIGHT…(there’s a surprising lesson to be learned here that could
explode your practice).
-
The not-so-obvious dangers of keeping non-paying clients around that you may have not considered…
ignoring these traps could potentially destroy your practice completely.
-
5 KEY steps to follow when “firing” a client to avoid negative word-of-mouth
and hurting your reputation.
-
The “Secret Technique” top legal practices use to alleviate the money issues between themselves
and their clients from the very beginning so they can focus on the case-at hand.
-
How to Create a SOLID Game Plan in 2009 - 2010 for your practice in 3 Easy Steps that will ensure that
your firm will continue to thrive, grow and generate even more revenue than last year.
-
How to go from being a frustrated, stressed-out “deadline-driven” barely-productive attorney to a
lean, together, well-organized professional.
-
7 Critical Components to increasing your cash flow – leading to less stress, fewer worries, better health and emotional well-being.
-
How to set and achieve your personal and professional goals in 2009 - 2010 in Three Simple Steps.
-
How to use blogs to create an environment that keeps you in touch with your current clients and market cheaply to highly-targeted prospects.
-
One mistake to NEVER make with a blog. Do this and your clients will stop coming back, guaranteed!
-
Low-Cost or FREE ways to advertise your blog to your current clients and have them post questions or express their opinions.
-
The first and most important step in running a highly-successful legal blog that will make current
clients and potential clients come back often to learn more.
-
How to get your blog picked up by the search engines, increasing your ability to attract and sign new clients.
-
The one skill that you MUST develop to keep your clients happy and keep them from looking elsewhere –
HINT: it has nothing to do with your legal skill!
-
The Disturbing True Story of a New Hampshire judge who ruled that an accomplished criminal attorney
be removed from a case for not doing his job sufficiently.
-
The ONE simple trick used by a successful Philadelphia Attorney on a daily basis that makes his
clients feel like “part of the team” – giving him clients for life.
-
Two Critical Steps to take you from being a one-size-fits-all, “cheap commodity” law firm and instead
carve a place for you among the elite of attorneys who only take cases from those who can afford to pay
for your expert service, drastically increasing your profits virtually overnight.
-
The KEY realization that you MUST make as a lawyer about your family time that is different from
other professions. The answer to this might surprise you – but it will also take a load of stress off you.
-
How to become the type of person that can attain what you want through sheer skill, smarts and
confidence – and accomplish ANYTHING and EVERYTHING that you set out to do.
-
The 3 principles that you MUST KNOW and FOLLOW to attain power, money, fame, contentment, peace of mind, and happiness!
-
5 Essential Steps to becoming the local go-to expert in a legal niche - making a name for yourself,
growing your profits and improving your reputation.
-
3 Essential Ingredients for selling more to long-term clients - allowing you to avoid the constant hunt for new “hit and miss” clients.
-
4 Exciting Activities not directly related to the practice of law that will allow you to yank yourself up out
of the monotonous “daily grind” and reignite your legal career – without disrupting your professional schedule or personal life.
-
The “secret weapon” that the United States Marine Corps uses on a regular basis that will
give you a GIANT edge over your competition – and even draw you closer to your family!
-
6 Sure-Fire Ways to Attract Ideal Clients – the ones who will provide a steady stream of
business and revenue…without causing an undue amount of work to be done on their behalf.
-
The 4 Essential Ingredients for Using Direct Mail that will find and sign new clients –
even while you sleep or go on vacation.
-
One Mistake to NEVER make in your direct mail campaign…Be Warned - make this all-too-common mistake
and your direct mail campaign is doomed to fail from the beginning.
-
3 Steps to Effective Delegating that will allow you to focus on the important aspects of any case,
keep your stress levels down, increase morale and provide the best service to your clients.
-
6 Easy-to-Implement Steps for producing a monthly newsletter that will keep your clients close to
you and establish your firm as the “go-to” legal experts in your market.
-
7 Guidelines for Recapturing Your Dreams and Goals - giving you the
zeal and vigor back that you had when you first started your practice.
-
5 FREE and EASY ways to use the media as a way to generate sales for your practice…even if you never try a
high-profile case during your entire career.
-
3 Essential Ingredients for Any Press Release – omit any of these ingredients and you’re virtually
GUARANTEED to be ignored by the press… no matter how good your story is!
-
How to use your website to drive business to your firm and INCREASE the exposure of your firm to the public.
-
The EASY way to find out why visitors are coming to your site and how you can improve
the content you offer, increasing your traffic and sales.
-
5 ways to keep your clients happy and with you for the long haul…WARNING: ignoring these principles inevitably leads to disgruntled or lost clients!
-
How to achieve MAXIMUM success with LIMITED friction or competition by specializing in a micro-niche market.
-
3 Steps you can take IMMEDIATELY that will establish your position as a niche area specialist, and carve
out an oasis of revenue from a highly receptive group of clients as a result.
-
How to learn more about your craft and become a better lawyer by finding a mentor – saving you the time
and money that it would cost you to learn by trial-and-error.
-
How to harness the power of systemization to put your
marketing on auto-pilot allowing you to make money while you sleep…on the beach!
-
A real-life, step-by-step example on how to use today’s technology; Email Autoresponders,
Websites, Webinars, Powerpoint Presentatations, and Podcasts – to function without your
involvement and still generate revenue for you…every day!
-
5 Ways that CLE and Offering Legal education to other attorneys will establish you as a
“resident expert” in your field – as well as being an easy source of funds.
-
The single most effective way to build your law practice and make sure that you are
the first person people think about when they or a friend have a legal problem.
-
The 5 Qualities that potential clients are looking for in an attorney (HINT: it’s NOT
education, strength, courage, intelligence or eloquence). Hit on these qualities in your
marketing efforts and you’ll see your profits go through the roof!
-
The most affordable, yet most effective marketing method that will continuously generate
clients for your firm while minimizing the time, energy and money that you currently spend on advertising.
-
How Podcasts could be the marketing technique (that your competition knows nothing about)
that brings a HUGE wave of highly-targeted prospects right to your door…for FREE.
-
The Sure-Fire 7 Step Method that will turn your Accounts Receivable into much-needed cash
flow without destroying your relationship with your clients.
-
5 Precise Ways to generate cash flow and keep your books in the black-where they belong.
-
The 3 “Magic Numbers” that you absolutely MUST know at ALL times regarding your practice.
Not being intimately familiar with the numbers could cost you your practice.
-
3 Simple Steps to judge how your phone communication stacks up against your competition and how to get your staff to up to par if there is a problem.
-
The NUMBER ONE reason clients hate lawyers and how you can turn the tables on your
competition by doing the opposite and making it your biggest strength.
-
How to take as many clients as possible while actually decreasing the amount of work that you do.
-
If you only focused on these TWO things, and delegated everything else, you would make
more money and have more free time than you ever thought possible. The answer will surprise you!
-
KEY Questions to Ask yourself and know if being a sole practitioner is right for you –
or if you may be making a HUGE mistake.
-
The “SECRET technique” used by top sole practitioners allowing them to make more money
than they ever dreamed possible - with less stress and greater achievement.
As you can see, there’s a lot you have already missed. Each issue is jam-packed with ideas
and techniques that will show you exactly how to make more money, with less effort and create
that dream lifestyle that you have always envisioned. Stop missing out… Activate your
subscription today.
Don’t Worry…Even Though You Missed
The Last Four Issues of
The Exit Strategy Newsletter
…I’m Going To Give Them To You For FREE! (just $19.95 S&H)
But Hurry! This FREE Offer Ends December 31st, 2009
So Why Would I Give You Four Issues For Free?
As an attorney, you’re paid to be skeptical…right? It’s your job to dig deep
and find out if what’s being said is the truth…or just a load of crap! I fully
realize that I’ve made some very bold claims in this letter – I’ve told you
that the information contained in “The Exit Strategy” if applied to your practice
– will help you make more money than you ever thought possible and free up your
time to actually enjoy it. Either what I’m saying is true or it’s not. You decide.
I'm giving you 4 FREE Issues of "The Exit Strategy" because I want you
to prove me wrong. If I'm lying, I'm buying. respond to this offer today
and I'll rush you the four most recent copies of "The Exit Strategy". Read
every word of these newsletters at my expense and see if they live up to
what I've said or if I'm just blowing smoke. Go ahead. Take me to the task.
What could be fairer than that?
Obviously I believe that you’ll find these newsletters to be one of
the most valuable, if not THE most valuable tool for the continued
success of your practice, and you’ll want to continue to receive it
month after month.
But if you give it an honest look and you don’t feel the same way, that’s
OK with me. You will have lost nothing. There’s absolutely NO RISK to you
whatsoever. So don’t you owe it to yourself to find out if what I’m saying is true?
However, just in case you’re tempted to put this letter down, procrastinate
and not act on it, I’m going to go ahead and throw down an additional $2,127.00
worth of “shameless bribes” just to encourage you to take action now:
Free Bonus #1
Million Dollar Ideas You Can Instantly
Put To Use In Your Existing Law Practice!
Several months ago, I did a very unique tele-seminar for my insiders that
has become... quite possibly... the hottest and most sought after thing I
have ever done. Why?
First reason is I had a special guest speaker... Dr. Matt Welch. Now,
you’ve probably never heard of Matt. That’s because he hates the spotlight.
He had a bad stutter as a child... and although it has been just about eliminated...
he is extremely difficult to get to speak so, instead...
...Matt prefers to make his clients MILLIONS... operating quietly behind the scenes as a freelance copywriter.
One of the most shocking things about Matt are his fees. He commands... and gets... between $10,000 - $15,000
to write a single letter. Up to $30,000 for a complete campaign. He is booked for well over a year in advance.
And I should know...because Matt has been a “secret weapon” in my business for quite some time now. I gladly
pay his staggering fees... without hesitation... because the profits have been breathtaking...
How does he do it? By writing marketing messages that get people to do what he wants.
One such message is getting lawyers an absolute flood of qualified, quality new clients.
He does this in print, newspapers, magazines, radio, emails, faxes, internet -- you name it.
On this tele-seminar Matt reveals simple secrets any attorney can use to
market their practice more effectively. Even if you’ve never written an
ad and hate to write.
And not only that -- I'll also reveal six strategies you
can instantly use to make more money, work less and improve the quality
of your life. Matt shows you how to get more clients in your door -- I
show you business techniques to maximize profit and eliminate all the
stress and strain -- NO MATTER WHAT TYPE OF LAW YOU ARE PRACTICING --
THESE TECHNIQUES WILL WORK FOR YOU!!!
This 60 minute CD is jam-packed with money-making and lifestyle gems...
and like I said -- it may be the hottest and most sought after thing I have
ever done. It’s a $1,350 value (and that’s a steal!) but it is yours FREE
for subscribing to the Exit Strategy... right now!
And there’s more...
Free Bonus #2
How To (At Least) TRIPLE The Response
Of Your Law Firm Yellow Page Ad!!!
If you advertise in the Yellow Pages (or any telephone directory) this
bonus is an absolute god-send. Why? Because there are secrets to making
Yellow Page marketing -- not only cost effective -- but work like magic.
The only problem is: Ad reps pray you never learn these response exploding secrets...
because... it cuts into their profit!!! That’s right. This 33 page special report
will reveal to you everything you need to know to quickly, easily and inexpensively
create a flood of new clients.... each and every month... no matter what type of law
you are advertising. And the shocking thing is...
- You don’t need a big, expensive ad!
- You don’t need to pay extra for color! (Most of the time it’s a HUGE waste of money!)
- Why “White Space” is the biggest myth in marketing! (The ONLY purpose of “white space” in
an ad is to line the pockets of the ad rep!)
You’ll also discover:
- What placement you really want to maximize response -- this will probably surprise you!
- Why grabbing attention is the first thing you must do and how to do it! (Including 12 “Tricky Tactics” guaranteed to force the prospect to READ YOUR AD FIRST!)
- Unique Selling Proposition (USP)… why you can NOT have a really successful ad without it-and how to put it in YOUR ad!
- Graphics -- the good, the bad and the ugly. (Hint: Fancy art DOES NOT SELL! Convincing words Do!)
- The proper use of power words and negative words to dramatically boost (or kill) response.
- Why big words, cute “catchy” phrases, trite remarks, word plays and sarcasm will DECREASE RESPONSE AND TAKE MONEY RIGHT OUT OF YOUR POCKET!
- Why claims like “Best Law Firm” are completely useless.
- Why your ad isn’t worth the page it’s printed on without PROOF! (And how to use proof to send response numbers through the roof!)
- Why no one will even see your ad without a GREAT HEADLINE! (If you are using your law firm name or logo -- your making the BIGGEST mistake in real, accountable marketing!)
- Creating desire, the takeaway, bullets, selling points, overcoming objections and much, much more!!!
This is a $777.00 value and it is yours free with your subscription to The Exit Strategy.
So not only are you going to receive 4 of the most recent issues (48 pages) of "The Exit Strategy"
Newsletter, but you'll also receive these FREE bonuses as my gift to you - just for taking a look.
And if for some crazy reason you decide you don't want to continue with the "The Exit Strategy"
(although I can't imagine that you would) you can KEEP these bonuses, no strings attached.
How To Make Sure That You Get Your 4 FREE “Exit Strategy” Newsletters and $2,127.00 Worth of FREE Bonuses
Simply complete your “Instant Activation Form” online or print it out and fax
it to 1-303-904-1452. Just pay $19.95 to cover the postage and handling. I’ll immediately rush
out your package so you can begin absorbing this information and putting my techniques to work
in your practice right away.
You’ll be able to read through everything and judge for yourself whether this information
is everything that I’ve said it is. After you’ve looked at it for 30 days, we’ll mail you
the following month’s exciting issue and charge your credit card for only $37 a month, unless
we hear from you beforehand stating that you would not like to continue. Plus, at anytime during
your subscription, you can cancel for any reason whatsoever. No hard feelings, no questions asked.
However you MUST return this form prior to December 31st, 2009.
I’m sure we’ll be bombarded with FREE requests from smart lawyers like you who want to get their hands
on this information, so I’ve decided to make this the cutoff date – NO EXCEPTIONS. I want to make certain
that we can offer the finest customer service to the many requests that we receive and not overextend ourselves.
This May NOT Be For You…
You may be reading this and have some lingering doubts. Let me ask you – are you happy with business
as usual? Are you happy with things as they are? If so, this is probably not for you. Or if you’re
the kind of attorney who learns proven, powerful business-building techniques - and then doesn’t do a
damn thing to apply them to your own practice, then do me a favor and don’t bother activating your
subscription. I can’t help you; in fact, nobody can.
But if you’re tired of making substandard pay and working ridiculous hours; if you’re sick of seeing
professionals in other industries have a “real life” with nights and weekends off while you slave
away into the wee hours 24/7; if you’ve “had it up to here” with low-balling clients and deadbeats
who don’t pay their bills…AND YOU’RE FINALLY READY TO MAKE A CHANGE… Then this is for you.
Activate your monthly subscription TODAY for FREE (just $19.95 shipping and handling)
by
clicking here now. This works out to
only $1.23 a day…less than a cup of coffee as Starbucks. You’ll be glad you did. Just one idea, tip,
strategy, secret or concept could get you off of the legal treadmill you’re running on. Plus, at anytime
during your subscription, you can cancel for any reason whatsoever. No hard feelings, no questions asked.
Sincerely yours,

Jack McDonough, President
Wealthy Professionals, L.L.C.
Publishers of The Attorney Next Door™
|
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P.S. If for some reason you think I can’t help you,
you’re making a big mistake. I would encourage you to read the real-life testimonials that I’ve included
above in the brown colored box from lawyers just like you who have already implemented my business-building tactics and seen their
profits go through the roof. Besides, you at least owe it to yourself to take me up on my offer. Don’t make
the mistake of giving your competitors the opportunity to prove you wrong instead.
Copyright 2009, Wealthy Professionals, L.L.C. All Rights Reserved.
7761 Shaffer Parkway, Suite 220 Littleton, CO 80127
Phone: (303) 932-0267 Fax: (303)-904-1452